The Intent Layer

The web has your attention.
We give you your intent.

For decades software has been built around discovery — helping you find things and finish tasks. It tracks what you click, never why. Air Intent captures the missing layer: the evolving motivation behind your work, synthesized into a portable algorithm that belongs to you.

What is intent?

The why beneath the what.

A search for “cough remedy” looks like a simple query. The real intent is getting better, staying healthy, keeping your life running.

Every prompt, task, and click is a fragment of that deeper goal. On their own they're noise. Synthesized, they become direction — a model of what you're actually trying to achieve.

Prompt“How do great leaders handle failure?”
TaskDrafting Leadership_Resilience.md
WebReading on recovery & reputation
SignalStalled, switching apps — overwhelm
Intent: lead through adversity, ship the Web4 talk

How it's built

From scattered signals to a model of you.

01

Capture the signal

Prompts, OS and task activity, what you read, even friction cues like hesitation or stalled progress — all become fragments of intent.

02

Synthesize the graph

Fragments resolve into evolving themes and directional context: a living Intent Graph that adds focus, archives old goals, and detects pivots.

03

Adapt in real time

As your intent shifts, the model shifts with you. The future isn't more prompts — it's systems that understand and evolve with you.

An algorithm you own — and can take anywhere.

Today your “algorithm” lives inside platforms that optimize for their goals, not yours. The Intent Graph flips that. Your intent is synthesized into a portable, encrypted model that you control — shareable on your terms, as anonymized signal rather than personal identity.

That's the difference between a profile built about you and an algorithm built for you. We're not building another profile. We're building aligned, secure, portable intent.

The first place you feel it

A For You feed that's actually yours.

Your feed ranks the world against your intent — your goals, your focus, your direction — and tells you exactly why each thing surfaced. Same idea, opposite incentive from the attention economy.

Without an Intent Graph

  • • A feed tuned to keep you scrolling
  • • Tools that don't know what you're working on
  • • Every app starts from scratch
  • • Fragmented, noisy, someone else's priorities

With Air Intent

  • • A feed ranked by what you're trying to achieve
  • • Transparent “why you're seeing this” on every item
  • • Like, rate, and comment to sharpen the signal
  • • Cohesive, aligned, efficient — and portable

Own your intent. Own your algorithm.

Start free — and read the research behind the Intent Graph.